The Future of Pricing: how airline ticket pricing has inspired a revolution / E. Andrew Boyd

By:

Boyd, F. Andrew

Material type: Text

TextPublication details: New York: Palgrave Macmillan, 2007.Edition: 1st edDescription: x, 192 p. ; Soft-Bound, 23 cmISBN:

9781349369591

DDC classification:

23 387.712 BOY

Contents:

1. Revolution in the making; 2. Method or madness?; 3. The computer did it; 4. How it all works; 5. When passengers collide; 6. Hold me, Darlin' 7. Upon arrival: Hotels, rental cars, cruise ships, and more; 8. The just price; 9. The scientists; 10. The state of pricing; 11. Pricing's many facts; 12. The coming revolution;

Summary: "Dr. Boyd has intertwind the history of an industry with the history of the world. Using examples from Copernicus, Jesus Christ, and Lenin, he weaves anecdotes of the airline industry, technology, technology companies, and the history of pricing and revenue management together into an easy-to-read story and even provides some useful poker tips along the way. While the book is centered on the airline industry, examples and concepts make it applicable to every industry. As at home in the classroom as in the living room, this book is a must read for anyone who has ever thought pricing."

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due
Reference	Tetso College Library Reference	Non-fiction	387.712 BOY (Browse shelf(Opens below))	Not for loan

1. Revolution in the making;
2. Method or madness?;
3. The computer did it;
4. How it all works;
5. When passengers collide;
6. Hold me, Darlin'
7. Upon arrival: Hotels, rental cars, cruise ships, and more;
8. The just price;
9. The scientists;
10. The state of pricing;
11. Pricing's many facts;
12. The coming revolution;

"Dr. Boyd has intertwind the history of an industry with the history of the world. Using examples from Copernicus, Jesus Christ, and Lenin, he weaves anecdotes of the airline industry, technology, technology companies, and the history of pricing and revenue management together into an easy-to-read story and even provides some useful poker tips along the way. While the book is centered on the airline industry, examples and concepts make it applicable to every industry. As at home in the classroom as in the living room, this book is a must read for anyone who has ever thought pricing."

There are no comments on this title.

to post a comment.