Marketing For Hospitality and Tourism Philip T. Kotler, John T. Bowmen,et.al. English

By:

Kotler Philip T

Material type: Text

TextPublication details: India Pearson 2017Edition: 7th ed 2017Description: 680 p. Soft bound 21.5*27.7 cmISBN:

978-93-325-8626-0

DDC classification:

23 647.94 KOT

Contents:

Part 1: Understanding the Hospitality and Tourism Marketing Process 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of Hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning Part 2: Developing Hospitality and Tourism Marketing Opportunities and Strategies 4. The Marketing Environment 5. Marketing Information Systems and Marketing Research 6. Consumer Markets and Consumer Buying Behavior 7. Organizational Buyer Behavior of Group Market 8. Market Segmentation, Targeting, and Positioning Part 3: Developing the Hospitality and Tourism Marketing Mix 9. Designing and Managing Products 10. Internal Marketing 11. Building Customer Loyalty through Quality 12. Pricing Products: Pricing Considerations, Approaches, and Strategy 13. Distribution Channels 14. Promoting Products: Communication and Promotion Policy and Advertising 15. Promoting Products: Public Relations and Sales Promotion 16. Electronic Marketing: Internet Marketing, Database Marketing, and Direct Marketing Part 4: Managing Hospitality and Tourism Marketing 17. Professional Sales 18. Destination Marketing 19. Next Year's Marketing Plan Case Studies Glossary Index

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Science and Technology	Non-fiction	647.94 KOT (Browse shelf(Opens below))	Available		10668

Part 1: Understanding the Hospitality and Tourism Marketing Process
1. Introduction: Marketing for Hospitality and Tourism
2. Service Characteristics of Hospitality and Tourism Marketing
3. The Role of Marketing in Strategic Planning
Part 2: Developing Hospitality and Tourism Marketing Opportunities and Strategies
4. The Marketing Environment
5. Marketing Information Systems and Marketing Research
6. Consumer Markets and Consumer Buying Behavior
7. Organizational Buyer Behavior of Group Market
8. Market Segmentation, Targeting, and Positioning
Part 3: Developing the Hospitality and Tourism Marketing Mix
9. Designing and Managing Products
10. Internal Marketing
11. Building Customer Loyalty through Quality
12. Pricing Products: Pricing Considerations, Approaches, and Strategy
13. Distribution Channels
14. Promoting Products: Communication and Promotion Policy and Advertising
15. Promoting Products: Public Relations and Sales Promotion
16. Electronic Marketing: Internet Marketing, Database Marketing, and Direct Marketing
Part 4: Managing Hospitality and Tourism Marketing
17. Professional Sales
18. Destination Marketing
19. Next Year's Marketing Plan
Case Studies
Glossary
Index

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