The 22 Immutable Laws of Branding:/ AL Ries and Laura Ries

By:

Ries, AL

Material type: Text

TextPublication details: London: Profile books, 1998.Description: viii, 179p. softbound 12*19 cmISBN:

978-1-8619-7605

DDC classification:

23 658.8 RIE

Contents:

1. The law of expansion 2. The law of contraction 3. The law of publicity 4. The law of advertising 5. The law of the word 6. The law of credentials 7. The law of quality 8. The law of the category 9. The law of the name 10. The law of extensions 11, The law of fellowship 12. The law of generic 13. The law of company 14. The law of Subbrands 15. The law of siblings 16. The law of shape 17. The law of color 18. The law of borders 19. The law of consistency 20. The law of change 21. The law of morality 22. The law of singularity

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Children's Books	Non-fiction	658.8 RIE (Browse shelf(Opens below))	Available		13535
Books	Tetso College Library Commerce & Management	Non-fiction	658.8 RIE (Browse shelf(Opens below))	Available		13424

1. The law of expansion
2. The law of contraction
3. The law of publicity
4. The law of advertising
5. The law of the word
6. The law of credentials
7. The law of quality
8. The law of the category
9. The law of the name
10. The law of extensions
11, The law of fellowship
12. The law of generic
13. The law of company
14. The law of Subbrands
15. The law of siblings
16. The law of shape
17. The law of color
18. The law of borders
19. The law of consistency
20. The law of change
21. The law of morality
22. The law of singularity

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