Marketing 4.0:
Kotler, Philip.
Marketing 4.0: moving from traditional to digital / - New Jersey: John Wiley and Sons., 2017. - xix, 184 p. ; Hard-Bound, 24 cm.
Part-1: Fundamental trends shaping marketing;
Part-2: New frameworks for marketing in the digital economy;
Part-3: Tactical marketing applications in the digital economy;
9788126566938
658.8 / KOT
Marketing 4.0: moving from traditional to digital / - New Jersey: John Wiley and Sons., 2017. - xix, 184 p. ; Hard-Bound, 24 cm.
Part-1: Fundamental trends shaping marketing;
Part-2: New frameworks for marketing in the digital economy;
Part-3: Tactical marketing applications in the digital economy;
9788126566938
658.8 / KOT