Marketing 4.0 /
Kotler, Philip.
Marketing 4.0 / Philip Kotler | Hermawan Kartajaya | Iwan Setiawan - New Jersey: John Wiley and Sons 2017. - xix, 183 p. ; Hard-Bound, 25 cm.
Part-1: Fundamental trends shaping marketing;
Part-2: New frameworks for marketing in the digital economy;
Part-3: Tactical marketing applications in the digital economy;
9788126566938
658.8 / KOT
Marketing 4.0 / Philip Kotler | Hermawan Kartajaya | Iwan Setiawan - New Jersey: John Wiley and Sons 2017. - xix, 183 p. ; Hard-Bound, 25 cm.
Part-1: Fundamental trends shaping marketing;
Part-2: New frameworks for marketing in the digital economy;
Part-3: Tactical marketing applications in the digital economy;
9788126566938
658.8 / KOT