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Levy, Michael, 1950-

Retailing management / Michael Levy, Ph.D., Babson College, Barton A. Weitz, Ph.D., University of Florida. - Seventh edition. - New York : McGraw Hill, - xxxiii, 702 pages : colored illustrations ; 29 cm.

Section I- The World of Retailing:
1. Introduction to the world of Retailing;
2. Types of Retailers;
3. Multichannel Retailing;
4. Customer Buying Behavior;
Section II- Retailing Strategy:
5. Retail Market Strategy;
6. Financial Strategy;
7. Retail Location;
8. Retail Site Location;
9. Human Resource Management;
10. Information Systems and Supply Chain Management;
11. Customer Relationship Management;
Section III- Merchandise Management:
12. Managing Merchandise Assortments;
13. Merchandise Planning System;
14. Buying Merchandise;
15. Retail Pricing;
16. Retail Communication Mix;
Section IV- Store Management:
17. Managing the Store;
18. Store Layout, Design, and Visual Merchandise;
19. Customer Service;

ISBN: 9780071284240

Subjects--Topical Terms:
Retail trade--Management.

Dewey Class. No.: 658.87 / LEV