Strategic Management :
Kachru, Upendra
Strategic Management : Kachru, Upendra. - New Delhi; McGraw Hill Education, 2015. - 799 p, ;
Content
1 . Basic Concept
2 . Corporate Government
3 . Corporate Social Responsibility And Ethic
Part 1 Strategic Analysis
4 . The External environments- the Micro Environment
5 . The External Environment- The Environment
6 . The Internal Environment
7 . Strategic Thinking and Situation Analysis
Part 2 Strategy Formulation
8 . Corporate purpose
9 . Business Strategy
10. Corporate Strategy
11. . Global Strategies
12 . Setting Function Strategies
Part 3 Strategic Implementation
13. Structure and Controle
14 . Implementation Resources Allocation, and Performance
15 . Change and Strategic Change
16 . Innovation, Technology change,Leadership and
Entrepreneurship
17 . Strategic Evaluation And Control
Index
This new Edition of the popular text book on Strategic Management has been thoroughly revised to meet the changing requirement of the subject .Of late there is been a shift in focus of strategic thinking from strategy formulation to strategy implementation .This book has been comprehensively revised to capture this as well as other changes to make it at par with the current teaching and learning requirement in the subject .
9789339204099
658.4012 / KAC
Strategic Management : Kachru, Upendra. - New Delhi; McGraw Hill Education, 2015. - 799 p, ;
Content
1 . Basic Concept
2 . Corporate Government
3 . Corporate Social Responsibility And Ethic
Part 1 Strategic Analysis
4 . The External environments- the Micro Environment
5 . The External Environment- The Environment
6 . The Internal Environment
7 . Strategic Thinking and Situation Analysis
Part 2 Strategy Formulation
8 . Corporate purpose
9 . Business Strategy
10. Corporate Strategy
11. . Global Strategies
12 . Setting Function Strategies
Part 3 Strategic Implementation
13. Structure and Controle
14 . Implementation Resources Allocation, and Performance
15 . Change and Strategic Change
16 . Innovation, Technology change,Leadership and
Entrepreneurship
17 . Strategic Evaluation And Control
Index
This new Edition of the popular text book on Strategic Management has been thoroughly revised to meet the changing requirement of the subject .Of late there is been a shift in focus of strategic thinking from strategy formulation to strategy implementation .This book has been comprehensively revised to capture this as well as other changes to make it at par with the current teaching and learning requirement in the subject .
9789339204099
658.4012 / KAC