Blue ocean Strategy :
Kim W. Chan
Blue ocean Strategy : How to create uncontested market space and make the competition irrelevant / W.Chan Kim & Renee Mauborgne. - 2015. - Boston. Harvard Business review press; 2015. - 287 p . ; hardbound 18x27cm
1. Blue ocean strategy
2. Formulating blue ocean strategy
3. Executing blue strategy
978-1-62527-449-6
658.802 / KIM
Blue ocean Strategy : How to create uncontested market space and make the competition irrelevant / W.Chan Kim & Renee Mauborgne. - 2015. - Boston. Harvard Business review press; 2015. - 287 p . ; hardbound 18x27cm
1. Blue ocean strategy
2. Formulating blue ocean strategy
3. Executing blue strategy
978-1-62527-449-6
658.802 / KIM