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Crossing The Chasm :

Moore Geoffrey A

Crossing The Chasm : Marketing and selling disruptive products to mainstream customers/ Geoffrey A.Moore - 3rd ed. 2014. - New york. Harper business. 2014. - 273 p . ; softbound 13x20cm

1.Discovering the Chasm
2.Crossing the Chasm

ISBN: 978-0-06-229298-8

Dewey Class. No.: 658.87 / MOO

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