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McDonald's Behind the arches /

Love John F.

McDonald's Behind the arches / John F. Love. - 1995. - New York. Bantam books; 1995. - 486 p . ; softbound 15x23cm

The unknown McDonald's
1. Yes, there is a McDonald
2. The salesman
3. The Franchising Derby
4. The owner/ Operator
5. Melting pot
6. Making Hamburgers
7. Making money
8. The buyout
9. Partners
10. Going public
11. McDonald's East, McDonald's West
12. High gear
13. Media Magic
14. " McDonaldizing" The suppliers
15. The public challenge
16. Checks and balances
17. Exporting Americana

ISBN: 978-0-553-34759-3

Dewey Class. No.: 338.76164795 / LOV

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