Design Thinking :
Lockwood Thomas
Design Thinking : Integrating innovation, customer experience, and brand value / Thomas Lockwood. - 2009. - New York. All worth Press; 2009. - 285 p . ; softbound 15x22cm
Section 1: Design thinking methods: From innovation to integration to transformation
Section 2: Value: building brands, by design
Section 3: Influence: The hidden importance of service design
Section 4: Meaning: Creating customer experiences that matter
978-1-58115-668-3
658.5752 / LOC
Design Thinking : Integrating innovation, customer experience, and brand value / Thomas Lockwood. - 2009. - New York. All worth Press; 2009. - 285 p . ; softbound 15x22cm
Section 1: Design thinking methods: From innovation to integration to transformation
Section 2: Value: building brands, by design
Section 3: Influence: The hidden importance of service design
Section 4: Meaning: Creating customer experiences that matter
978-1-58115-668-3
658.5752 / LOC