Public Relations: Strategies and Tactics/
Wilcox Dennis L.& Cameron Glen T
Public Relations: Strategies and Tactics/ English Wilcox Dennis L.& Cameron Glen T - 9th ed. - New Delhi: Pearson 2009 - viii,612p. Softbound 20x26cm
1.What is public relation?
2.The evolution of public relation
3.Ethics and professionalism
4.Public relation Departments and firms
5.Research
7.Program Planning
..............
978-81-317-2743-0
659.2 / WIL
Public Relations: Strategies and Tactics/ English Wilcox Dennis L.& Cameron Glen T - 9th ed. - New Delhi: Pearson 2009 - viii,612p. Softbound 20x26cm
1.What is public relation?
2.The evolution of public relation
3.Ethics and professionalism
4.Public relation Departments and firms
5.Research
7.Program Planning
..............
978-81-317-2743-0
659.2 / WIL