Made to stick: Why some ideas take hold and others come unstuck/
Heath Chip & Heath Dan
Made to stick: Why some ideas take hold and others come unstuck/ English Chip Heath & Dan Heath - London: Arrow books, 2008 - 3,323p. Softbound 13x20cm
1.What sticks?
2.Simple
3.Unexpected
4.Concrete
5.Credible
...............
978-0-099-50569-3
650.1 / HEA
Made to stick: Why some ideas take hold and others come unstuck/ English Chip Heath & Dan Heath - London: Arrow books, 2008 - 3,323p. Softbound 13x20cm
1.What sticks?
2.Simple
3.Unexpected
4.Concrete
5.Credible
...............
978-0-099-50569-3
650.1 / HEA