The theory and Research in Mass communication: Context and consequences/

Perry David K.

The theory and Research in Mass communication: Context and consequences/ English David K.Perry, - 2nd ed. - London: Lawrence Erlbaum associates , publishers, 2002 - vii,313p. Softbound 15x22cm

1.Introduction and the historical contexts of media theory and research
2.Processes of theory construction and research
3.Mass Media audiences
4.theories of media Audiences
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0-8058-3938-0

302.2301 / DER

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