Primal Branding: Create zealots for your brand, your company and your future/
hanlon, Patrick
Primal Branding: Create zealots for your brand, your company and your future/ Patrick Hanlon - New York: Free Press, 2006. - xiii, 257p. softbound 13x21 cm.
1. The Primal Code
2. Primal Belonging
3. The Primal Product and service
4. The Primal Destination
5. The Primal Personality
6. Primal Reengineering
7. The Bones
978-1-4516-5531-5
658.827 / HAN
Primal Branding: Create zealots for your brand, your company and your future/ Patrick Hanlon - New York: Free Press, 2006. - xiii, 257p. softbound 13x21 cm.
1. The Primal Code
2. Primal Belonging
3. The Primal Product and service
4. The Primal Destination
5. The Primal Personality
6. Primal Reengineering
7. The Bones
978-1-4516-5531-5
658.827 / HAN