Word That Work: It's Not What You Say It's What People Hear
Luntz Frank
Word That Work: It's Not What You Say It's What People Hear english Frank Luntz - New York, Boston Hachette Books 2007 - vi,324 p. ; soft bound 13x20 cm
The War of the words
I. The Ten Rules of Effective Language
II. Prenevting Message Mistakes
III. Old Words, New Meaning
IV. How 'Words That Work" Are Created...........................................
978-1-4013-0929-9
808.042 / LUN
Word That Work: It's Not What You Say It's What People Hear english Frank Luntz - New York, Boston Hachette Books 2007 - vi,324 p. ; soft bound 13x20 cm
The War of the words
I. The Ten Rules of Effective Language
II. Prenevting Message Mistakes
III. Old Words, New Meaning
IV. How 'Words That Work" Are Created...........................................
978-1-4013-0929-9
808.042 / LUN