Diffusion of Innovations:/
Rogers, Everett M.
Diffusion of Innovations:/ - 4th ed. - New York: The Free Press, 1995. - xvii, 519p. ; softbound 15*23 cm.
1. Elements of diffusion
2. A history of diffusion research
3. Contributions and criticisms of diffusion research
4. The generation of innovations
5. The innovation-decision process
6. Attributes of innovations and their rate of adoption
7. Innovativeness and adopter categories
8. Diffusion Networks
9. The change agent
10. Innovation in organizations
11. Consequences of innovations
0-02-926671-8
303.484 / ROG
Diffusion of Innovations:/ - 4th ed. - New York: The Free Press, 1995. - xvii, 519p. ; softbound 15*23 cm.
1. Elements of diffusion
2. A history of diffusion research
3. Contributions and criticisms of diffusion research
4. The generation of innovations
5. The innovation-decision process
6. Attributes of innovations and their rate of adoption
7. Innovativeness and adopter categories
8. Diffusion Networks
9. The change agent
10. Innovation in organizations
11. Consequences of innovations
0-02-926671-8
303.484 / ROG