Marketing Management:/ (Record no. 10028)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01409nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250621b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-128318-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marshall, Greg W. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management:/ |
| Statement of responsibility, etc. | Greg W. Marshall & Mark W. Johnston |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw Hill Irwin, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 566p. : ill. ; |
| Other physical details | softbound |
| Dimensions | 21*27 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | Part One: Discover Marketing Management<br/>1. Marketing in Today’s Business Milieu<br/>2. Marketing Foundations: Global, Ethical, Sustainable<br/>3. Elements of Marketing Strategy, Planning, and Competition<br/><br/>Part Two: Use Information to Drive Marketing Decisions<br/>4. Market Research Essentials<br/>5. Marketing's Analytical Side<br/>6. Understand Consumer and Business Markets<br/>7. Segmentation, Target Marketing, and Positioning<br/><br/>Part Three: Develop the Value Offering —The Product Experience<br/>8. Product Strategy and New Product Development<br/>9. Build the Brand<br/>10. Service as the Core Offering<br/><br/>Part Four: Price and Deliver the Value Offering<br/>11. Manage Pricing Decisions<br/>12. Manage Marketing Channels, Logistics, and Supply Chain<br/>Part Five: Communicate the Value Offering<br/>13. Promotion Essentials: Digital and Social Media Marketing<br/>14. Promotion Essentials: Legacy Approaches and Personal Selling |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mark W. Johnston |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | Tetso College Library | Tetso College Library | Reference | 21/06/2025 | 2860.00 | 658.8 MAR | 15089 | 21/06/2025 | 21/06/2025 | Books |