Advertising,Sale And Promotion Management: (Record no. 3559)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01815nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170915b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352028863 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1 |
| Item number | CHU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chunawalla,S.A. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising,Sale And Promotion Management: |
| Statement of responsibility, etc. | Chunawalla,S.A. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi; |
| Name of publisher, distributor, etc. | Himalaya Publishing House, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 375 p, ; |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | Contents<br/>1 . Basic concept of promotion and communication <br/>2 . Fundamentals of Advertising <br/>3 . Advertising as a Career <br/>4 . Advertising Research <br/>5 . marketing and Advertising Planning<br/>6 . Advertising Agency <br/>7 . Market Analysis: Segmentation and targeting <br/>8 . Creativity, Creative Strategy and Copywriting<br/>9 . Art Direction <br/>10 . Media Planning <br/>11 . Print Media <br/>12 . Electronic Media: TV-the new Golden Goose<br/>13 . Electronic Media: Radio<br/>14 . Outdoor and Transit Media <br/>15 . Media of the new Millennium-internet <br/>16 . Adverting Regulation <br/>17 . Word-of-Mouth Advertising <br/>18 . Direct marketing <br/>19 . Sale promotion <br/>20 . Public Relation <br/>21 . Nature and Scope of Management <br/>22 . Sale Management, Personal Selling and Salesmanship<br/>23 . Personal Selling Objective <br/>24 . Personal Selling Strategy <br/>25 . The job of Sale Manager <br/>26 . Sale Organisation<br/>27 . Personal Management in the Selling Field <br/>28 . Recruiting Sales Personal<br/>29 . Selecting Sale Personal <br/>30. . Sales Training <br/>31 . Execution and Evaluation of Sale Training Program<br/>32 . Motivation and Morale of Salesperson<br/>33 . Compensation Sale Person <br/>34 . Management of Sale Expense<br/>35 . Sales Meeting and sale Contest <br/>36 . .Controlling Salespeople -Evaluation and Supervision <br/>37 . Sales Budet<br/>38 . Sales Quota <br/>39 . Sales Territories<br/>40 . Sales Control and cost analysis <br/><br/><br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | X |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 5 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 15/09/2017 | 475.00 | 3 | 1 | 659.1 CHU | 6830 | 26/02/2025 | 17/01/2025 | 15/09/2017 | Books | ||||
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 15/09/2017 | 475.00 | 2 | 2 | 659.1 CHU | 6831 | 26/02/2025 | 20/01/2025 | 15/09/2017 | Books |