Compendium of Brand Management / (Record no. 3790)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01098nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171031b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351424451 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.827 |
| Item number | CHU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chunawalla, S.A |
| 245 ## - TITLE STATEMENT | |
| Title | Compendium of Brand Management / |
| Statement of responsibility, etc. | S.A. Chunawalla. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Himalaya Publishing House, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 357 P. ; |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1.Business in the business of brands;<br/>2. Brand names;<br/>3. Brand planning;<br/>4. Brands and consumer psychology;<br/>5. Brand's life script;<br/>6. Brand value;<br/>7. Managing Brand system and Brand roles;<br/>8. Commodization of Brands and keeping Brand alive;<br/>9. Anti-Brand thinking;<br/>10. Brand extensions;<br/>11. Brand influence and loyalty;<br/>12. Protecting a Brand;<br/>13. Brand image;<br/>14. Brand identity;<br/>15. Brand personality;<br/>16. Brand positioning;<br/>17. Brand culture and Brand rituals;<br/>18. Brand equality;<br/>19.Brand building;<br/>20. Service Brand;<br/>21. Experiential Brands;<br/>22. Types of Brand;<br/>23. Products and v failures;<br/>24. Marketing organisation;<br/>25. Reality environment of Brand;<br/>26. Case studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 31/10/2017 | 950.00 | 658.827 CHU | 7137 | 31/10/2017 | 31/10/2017 | Books |