Integrated Marketing communications / (Record no. 4231)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01263nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180214b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-8488-221-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.802 |
| Item number | KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar Niraj |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Marketing communications / |
| Statement of responsibility, etc. | Niraj Kumar, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| Remainder of edition statement | 2015 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mumbai, |
| Name of publisher, distributor, etc. | Himalaya Publishing House; |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 642 p . ; |
| Other physical details | hardbound |
| Dimensions | 22x28cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1. Business in communication <br/>2. Marketing communications- A preview<br/>3. Communication - concept & process<br/>4. Marketing communication in the marketing process<br/>5. Communication model in marketing<br/>6. Integrated marketing communications<br/>7. Facets of integrated marketing communications<br/>8. communication diffusion process<br/>9. consumer communication<br/>10. consumer mix<br/>11. communication mix vis-a-vis- promotion mix<br/>12. Advertising Vis-a-vis communication<br/>13. Advertising communication<br/>14. Advertising budget<br/>15. Advertising agency<br/>16. creative strategy<br/>17. Copy writing<br/>18. Advertising communication research<br/>19. Persuasive communication<br/>20. Exhibitions and trade events<br/>21. Emerging trends in marketing communications : A new face<br/>22. The future medium of marketing communications: Webs & Internet <br/> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 14/02/2018 | 1500.00 | 658.802 KUM | 7610 | 14/02/2018 | 14/02/2018 | Books |