CRM : (Record no. 4387)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00868nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180316b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788184885385 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.812 |
| Item number | BHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhat, K. Govinda. |
| 245 ## - TITLE STATEMENT | |
| Title | CRM : |
| Remainder of title | CUstomer Relationaship Management / |
| Statement of responsibility, etc. | Dr. K. Govinda Bhat. |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | 2010 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi ; |
| Name of publisher, distributor, etc. | Himalaya Publishing House, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 236 p. ; |
| Other physical details | Hard. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1. Introduction;<br/>2. CRM Strategy and CRM Building Blocks;<br/>3. Types of CRM;<br/>4. CRM in Marketing;<br/>5. Customer Lifecycle Care: Leveraging Customer Service to Achieve CRM Success;<br/>6. CRM in e-Business;<br/>7. CRM Planning;<br/>8. CRM Implementation;<br/>9. Sales Force Automation (SFA);<br/>10. Call Centre;<br/>11. CRM and Data Warehousing;<br/>12. HRM in CRM;<br/>13. CRM: Customer Relation Strategy;<br/>14. CRM - Opportunities and Challenges;<br/>Case Study... |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 16/03/2018 | 550.00 | 1 | 1 | 658.812 BHA | 7761 | 23/06/2022 | 18/01/2022 | 16/03/2018 | Books | ||||
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 16/03/2018 | 550.00 | 2 | 2 | 658.812 BHA | 7789 | 19/07/2021 | 17/05/2021 | 16/03/2018 | Books |