Marketing management / (Record no. 4977)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01529nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180629b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978- 93-392-2330-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | SAX |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saxena Rajan |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Rajan Saxena. |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | 2016. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chennai. |
| Name of publisher, distributor, etc. | McGraw hill education; |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 816 p . ; |
| Other physical details | Softbound |
| Dimensions | 18x28cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1.marketing management today<br/>Section 1 The marketing environment<br/>2. The customer<br/>3. The competition<br/>Section 2.Assembling the marketing toolbox<br/>4. Marketing planning<br/>5. Marketing research and information systems<br/>6. Consumer behaviour<br/>7. Organisational buying behaviour<br/>8. Segmenting and targeting<br/>9. Market measurement and demand forecasting<br/>Section 3 creating of customer value<br/>10.product management<br/>11. New product decisions<br/>12. Brand management and decisions<br/>13. Customer service<br/>14. Pricing decision<br/>Section 4 communication and deliverance of customer value<br/>15. Integrated marketing communications<br/>16. Advertising management<br/>17. Sales promotion and public relations<br/>18. Managing the sales function<br/>19. Managing the distribution function<br/>20. Retail management<br/>21. Direct marketing<br/>Section 5 creating sustainable competitive value and growth<br/>22. Marketing strategy<br/>23. Customer relationship management<br/>24. Marketing organisation<br/>25. Marketing performance and control<br/>Section 6 Broadening horizons<br/>26. Global marketing<br/>27. Service marketing<br/>28. Rural marketing<br/>Section 7 cases |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 29/06/2018 | 2 | 658.8 SAX | 8402 | 06/06/2025 | 29/04/2025 | 29/04/2025 | 29/06/2018 | Books | ||||
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 29/06/2018 | 658.8 SAX | 8403 | 29/06/2018 | 29/06/2018 | Books |