Purple cow : (Record no. 5178)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02616nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181005b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-14-101640-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.38 |
| Item number | GOD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Godin Seth |
| 245 ## - TITLE STATEMENT | |
| Title | Purple cow : |
| Remainder of title | Transform your business by being remarkable / |
| Statement of responsibility, etc. | Seth Godin. |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | 2005. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York. |
| Name of publisher, distributor, etc. | Penguin books; |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 144 p . ; |
| Other physical details | softbound |
| Dimensions | 12x20cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | Not enough Ps<br/>The new P<br/>Boldfaced words and gutsy assertions<br/>Before, during, and after<br/>The greatest thing since sliced bread<br/>Did you notice the revolution?<br/>why you need the purple cow<br/>The death of the TV industrial complex<br/>Before and after<br/>Consider the beetle<br/>What works?<br/>Why the wall street journal annoys me so much<br/>Awareness is not the point<br/>The will and the way<br/>Case study:going up?<br/>Case study: what should tide do?<br/>Getting in<br/>Ideas that spread, win<br/>The big misunderstanding<br/>Who's listening?<br/>Cheating<br/>Who cares?<br/>Not all customers are the same<br/>The law of large numbers<br/>Case study: chip Conley<br/>The problem with the cow<br/>Follow the leader<br/>Case study: The Aeron chair<br/>Projections, profits, and the purple cow<br/>Case study: The best baker in the world<br/>Mass marketers hate to measure<br/>Case study: Logitech<br/>Who wins in the world of the cow<br/>Case study: A new kind of kiwi<br/>The benefits of being the cow<br/>Case study: The Italian butcher<br/>Wall street and the cow<br/>The opposite of 'remarkable<br/>The pearl in the bottle<br/>The Parody Paradox<br/>Seventy-two pearl jam albums<br/>Case study:Curd<br/>Sit there, don't just do something<br/>Case study: United stats postal service<br/>In search of Otaku<br/>Case study: How dutch boy<br/>Stirred up the paint business<br/>Case study: Krispy Kreme<br/>The process and the plan<br/>The Power of a slogan<br/>Case study: the haagen-dazs in Bronxville<br/>Sell what people are buying (and talking about)<br/>The problem with compromise<br/>Case study: motorola and nokia<br/>The magic cycle of the cow<br/>What it means to be a marketer today<br/>Marketers no longer:Now we're designers<br/>What does howard know?<br/>Do you have to be outrageous to be remarkable?<br/>Case study: McDonald's France<br/>But what about the factory?<br/>The problem with cheap<br/>Case study: what should Hallmark.com Do?<br/>When the cow looks for a job<br/>Case study: Tracey the Publicist<br/>Case study: Robyn waters gets it<br/>Case study: so popular, no one goes there anymore<br/>Is it about passion?<br/>True facts<br/>Brainstorms<br/>Salt is not boring-eight more ways to bring the cow to work<br/>Brand and company index<br/>What would Orwell say?<br/>About the author<br/>More information<br/>Drink A purple cow-for free!<br/> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 05/10/2018 | 499.00 | 658.38 GOD | 8641 | 05/10/2018 | 05/10/2018 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 09/02/2021 | 499.00 | 658.38 GOD | 10563 | 09/02/2021 | 09/02/2021 | Books |