Pragmarketism : (Record no. 6591)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00746nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210223b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5357-733-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.83430954 |
| Item number | BHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhandari Trupti |
| 245 ## - TITLE STATEMENT | |
| Title | Pragmarketism : |
| Remainder of title | Pragmatic marketing insights for winning Indian consumers / |
| Statement of responsibility, etc. | Trupti Bhandari & Arvind Bhandari. |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | 2020 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India. |
| Name of publisher, distributor, etc. | Harper Business; |
| Date of publication, distribution, etc. | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii-308 p. |
| Other physical details | hardbound |
| Dimensions | 14x22cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1. The Indian Society<br/>2. Business and Vision<br/>3. Consumer need<br/>4. Consumer Insight<br/>5. Segmentation<br/>6. Targeting<br/>7. Positioning<br/>8. Communication<br/>9. Brand<br/>10. Cult Brands<br/>11. Digital Marketing<br/>12. Innovation<br/>13. Selling<br/>14. The futureof marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 23/02/2021 | 382.00 | 1 | 2 | 658.83430954 BHA | 10600 | 09/10/2023 | 26/05/2023 | 23/02/2021 | Books | ||||
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 23/02/2021 | 351.00 | 658.83430954 BHA | 11000 | 14/09/2021 | 23/02/2021 | Books |