Lesly's Handbook of Relations and Communications (Record no. 7665)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03530nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221020b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-8442-3257-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.2 |
| Item number | LES |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lesly Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Lesly's Handbook of Relations and Communications |
| Statement of responsibility, etc. | Philip Lesly |
| Medium | english |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed |
| Remainder of edition statement | 1998 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | Contemporary Books |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v-826 p. ; |
| Other physical details | Hard bound |
| Dimensions | 18* 26 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | The nature and role of public relations <br/>Policy, issues, crises, and opportunities <br/>The nature of effective communications <br/>Dynamics and role of public affairs / Raymond L. Hoewing <br/>Working with federal government / Ernest Wittenberg and Philip Lesly <br/>Working with state government / Richard A. Armstrong <br/>Having a voice in politics / Mace Broide <br/>Community relations / Wilbur J. Peak <br/>Working and communicating with minority groups / D. Parke Gibson and Patricia P. Gibson <br/>Winning public support for an idea or cause / Hugh C. Newton and Herb B. Berkowitz <br/>Investor relations / Eugene Miller <br/>Employee relations / Richard Bevan and John N. Bailey <br/>Public relations and labor matters / Robert W. Hefty <br/>Public relations and marketing / Judith Rich <br/>Building effective dealer relations / Ronald I. Gow and Lenard E. Schweitzer <br/>Consumer affairs and consumerism / John W. Felton <br/>Analysis, planning, and programming <br/>Opinion research for public relations / Robert O. Carlson, George Gallup, Jr., Alec Gallup, Philip Lesly <br/>Fact-finding for public relations / William W. Cook <br/>Preparations for communicating / Herbert M. Baus and Philip Lesly <br/>Relations with publicity media <br/>Publicity in newspapers / Herbert M. Baus and Philip Lesly <br/>Publicity in magazines / Herbert M. Baus <br/>Books and other publications / Herbert M. Baus and Philip Lesly <br/>Publicity in TV and radio <br/>Publicity in the movies / Martin M. Cooper <br/>Sponsored films, videos, and other audio/visual media / Loren J. Kallsen <br/>Controlled electronic communications / James L. Horton and Dermot McKeone <br/>Using advertising for public relations communication <br/>Direct communications methods / Herbert M. Baus and Philip Lesly <br/>Working with influential groups / Herbert M. Baus and Philip Lesly <br/>How to use graphics and printing / Paul R. Nelson <br/>The utility and its publics / Howard A. Praeger and James F. Minehan <br/>Public relations for the business and professional association / J. Carroll Bateman <br/>Public relations for financial organizations / Ronald E. Rhody <br/>Public relations for retailers / Terry Mayer <br/>Public relations for the small- to mid-sized company / Philip W. Taggart <br/>Public relations for charities and other nonprofit organizations / Don Bates <br/>Public relations for religion and religious groups / Marvin C. Wilbur <br/>Public relations for educational institutions / Michael Radock <br/>The public relations of government / William I. Greener, Jr., and George J. Tanber <br/>Public relations for the professional firm / Richard R. Conarroe and Ronald R. Conarroe <br/>Public relations for political candidates / John F. Kraft and Morris V. Rosenbloom <br/>International public relations / Robert S. Leaf <br/>Organization and function of the corporate public relations department / Charles H. Prout <br/>The place and function of the public relations counsel <br/>Considerations of law in public relations / Frank Walsh and Philip Lesly <br/>Other functions, principles, and trends <br/>Appendix: Codes of professional standards for the practice of public relations. Public relations organizations. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Tetso College Library | Tetso College Library | Reference | 20/10/2022 | 2602.00 | 659.2 LES | 11940 | 20/10/2022 | 20/10/2022 | Books |