Communication, Modernisation and Social Development: (Record no. 8822)

MARC details
000 -LEADER
fixed length control field 01974nam a22001457a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-7646-254-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 302.2
Item number MAH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mahadevan, K.
245 ## - TITLE STATEMENT
Title Communication, Modernisation and Social Development:
Remainder of title Theory, Policy and Strategies/
Statement of responsibility, etc. K. Mahadevan [et.al]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Delhi:
Name of publisher, distributor, etc. B.R Publishing Coperation,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiv, 274p.
Other physical details Hardbound
Dimensions 13.5*22 cm.
505 ## - FORMATTED CONTENTS NOTE
FORMATTED CONTENTS NOTE This important book Communication, Modernisation and Social Development-probably the first to analyse the complexities of development communication-focuses on the interdisciplinary basis, the multidimensional features and facets of communication for social development and integrates them together. This volume presented in a global perspective highlights the relationship between communication and modernisation and their contribution to social development. The book begins with a theoretical section on the major theme comprising contributions from developed and developing countries. The second section presents a wide spectrum of policy perspectives by premier scholars from some of the major countries of the West and East and a conceptual model for the implementation of media policy for developing countries. There are papers on the role of mass communication, through television, print media, in modernisation of society. The volume also focuses on the major dimensions of social development-gender, health and population regulation-and, the role of the media, ranging from simple to complex, and their relative effectiveness. This book is a welcome addition to the existing works on communication policy and development strategies on a cross national basis. It will be valuable as a reference/textbook for future researchers, policy makers, teachers and students in the fields of communication, development studies, population studies, health and extension studies, and social work and policy.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Tetso College Library Tetso College Library Mass Communication 19/03/2024 1092.00 Volume 1   302.2 MAH 13449 19/03/2024 19/03/2024 Books
    Dewey Decimal Classification     Non-fiction Tetso College Library Tetso College Library Mass Communication 19/03/2024 1092.00 Volume 2   302.2 MAH 13450 19/03/2024 19/03/2024 Books

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