The Future of Pricing: how airline ticket pricing has inspired a revolution / E. Andrew Boyd
Material type:
TextPublication details: New York: Palgrave Macmillan, 2007.Edition: 1st edDescription: x, 192 p. ; Soft-Bound, 23 cmISBN: - 9781349369591
- 23 387.712 BOY
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Reference
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Tetso College Library Reference | Non-fiction | 387.712 BOY (Browse shelf(Opens below)) | Not for loan | 6728 |
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| 380.03: GUP. Dictionary of Commerce / | 384 NAI Perspectives on Development Communication:/ | 384.80954 BAR Indian Film:/ | 387.712 BOY The Future of Pricing: | 400 BIC Language and Human Behviour | 400 BIC Language and Human Behviour | 403 CRY The Cambridge Encyclopedia of Language |
1. Revolution in the making;
2. Method or madness?;
3. The computer did it;
4. How it all works;
5. When passengers collide;
6. Hold me, Darlin'
7. Upon arrival: Hotels, rental cars, cruise ships, and more;
8. The just price;
9. The scientists;
10. The state of pricing;
11. Pricing's many facts;
12. The coming revolution;
"Dr. Boyd has intertwind the history of an industry with the history of the world. Using examples from Copernicus, Jesus Christ, and Lenin, he weaves anecdotes of the airline industry, technology, technology companies, and the history of pricing and revenue management together into an easy-to-read story and even provides some useful poker tips along the way. While the book is centered on the airline industry, examples and concepts make it applicable to every industry. As at home in the classroom as in the living room, this book is a must read for anyone who has ever thought pricing."
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