Consumer Behaviour: Suja R. Nair.
Material type:
TextPublication details: New Delhi: Himalaya Publishing house, 2011.Description: 160 pDDC classification: - 23 658.8342 NAI
Contents:
1 Consumer behaviour - An Introduction;
2 Personality , Self Concepts and life style Psychographic of Consumer;
3 Consumer Motivation ;
4 Consumer Perception;
5 Reference group and family Influence;
6 Consumer decision making ;
7 Consumer Buyer behaviour Models;
8 Industrial or organisational Buyer;
9 A Customer Relationship Managements;
10 Consumer protection in India;
| Item type | Current library | Collection | Call number | Status | Date due |
|---|---|---|---|---|---|
Books
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Tetso College Library Commerce & Management | Non-fiction | 658.8342 NAI (Browse shelf(Opens below)) | Available |
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1 Consumer behaviour - An Introduction;
2 Personality , Self Concepts and life style Psychographic of Consumer;
3 Consumer Motivation ;
4 Consumer Perception;
5 Reference group and family Influence;
6 Consumer decision making ;
7 Consumer Buyer behaviour Models;
8 Industrial or organisational Buyer;
9 A Customer Relationship Managements;
10 Consumer protection in India;
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