International Marketing / Francis Cherunilam.

By:

Cherunilam Francis

Material type: Text

TextPublication details: Mumbai. Himalaya Publishing House; 2015.Edition: 14th ed. 2015Description: 400 p . ; hardboundq 18x25cmISBN:

978-93-5202-986-0

DDC classification:

23 658.8 CHE

Contents:

1. International marketing: An introduction 2. International marketing environment 3. MNCs and international Business 4. International marketing intelligence 5. Market selection 6. Market entry strategies 7. International Organisation 8. Market coverage strategies 9. International product decisions 10. International pricing 11. International distribution 12. International promotion 13. Export finance 14. Export risk insurance 15. Quality control and pre-shipment inspection 16. Trade in services 17. Technological developments and international marketing 18. International negotiations 19. Trade policy and regulation of India 20. Export promotion 21. Trade and BoP of India 22. Export procedures and documents 23. Some issues in international Business

Summary: The discipline of international marketing is gaining more and more importance with the advancing universal liberalisation and the concomitant globalisation. This book, acclaimed for its succinct treatment of the subject and lucid style, provides a comprehensive picture of the various aspects and dimensions of and trends in international marketing with an Indian perspectives.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	658.8 CHE (Browse shelf(Opens below))	Available		7763

1. International marketing: An introduction
2. International marketing environment
3. MNCs and international Business
4. International marketing intelligence
5. Market selection
6. Market entry strategies
7. International Organisation
8. Market coverage strategies
9. International product decisions
10. International pricing
11. International distribution
12. International promotion
13. Export finance
14. Export risk insurance
15. Quality control and pre-shipment inspection
16. Trade in services
17. Technological developments and international marketing
18. International negotiations
19. Trade policy and regulation of India
20. Export promotion
21. Trade and BoP of India
22. Export procedures and documents
23. Some issues in international Business

The discipline of international marketing is gaining more and more importance with the advancing universal liberalisation and the concomitant globalisation. This book, acclaimed for its succinct treatment of the subject and lucid style, provides a comprehensive picture of the various aspects and dimensions of and trends in international marketing with an Indian perspectives.

There are no comments on this title.

to post a comment.