Business Marketing / M. Jayappa, Mohammed Suhail Iqbal, Mansi Chandnani.

By:

Jayappa M

Material type: Text

TextPublication details: Mumbai. Himalaya publishing House; 2016.Edition: 1st ed. 2016Description: 346 p . ; hardbound 18x25cmISBN:

978-93-5262-038-8

DDC classification:

23. 658.8005 JAY

Contents:

1. Introduction to Business marketing 2. Organisational buying & buying behaviour 3. Buyer-seller relationship 4. E-commerce 5. Marketing research and intelligence 6. Strategic planning and industrial marketing plan 7. Product, pricing strategies & new product development 8. Distribution channels and marketing logistics 9. Business communication 10.Business- to- Business selling

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	658.8005 JAY (Browse shelf(Opens below))	Available		7781
Books	Tetso College Library Commerce & Management	Non-fiction	658.8005 JAY (Browse shelf(Opens below))	Available		7782

1. Introduction to Business marketing
2. Organisational buying & buying behaviour
3. Buyer-seller relationship
4. E-commerce
5. Marketing research and intelligence
6. Strategic planning and industrial marketing plan
7. Product, pricing strategies & new product development
8. Distribution channels and marketing logistics
9. Business communication
10.Business- to- Business selling

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