Exploring customer Dynamics : A relationship and behavioural Approach / Alok Kumar Rai, Usha Kiran Rai & S.K. Singh.
Material type:
TextPublication details: Mumbai. Himalaya Publishing House. 2013.Edition: 1st ed. 2013Description: 516 p . ; hardbound 15x26cmISBN: - 978-93-5097-294-6
- 23 659.1019 RAI
| Item type | Current library | Collection | Call number | Status | Date due |
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Tetso College Library Commerce & Management | Non-fiction | 659.1019 RAI (Browse shelf(Opens below)) | Available |
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| 659.1 RAJ Advertising and Personal Selling / | 659.1 RAT Advertising Management / | 659.1 RIE Positioning:The Battle for your mind / | 659.1019 RAI Exploring customer Dynamics : | 659.104 AUL Frenemies : | 659.109 AIT Cutting Edge Advertising / | 659.10954 GUP Advertising in India : |
Section A: Customer relationship management
Customer relationship management perspectives
Section B: Consumer Behaviour
Consumer Behaviour: A preamble
Consumer Behaviour perspectives
This book is an attempt to provide concepts, issues and perspectives in the researches of the most vital aspect of business that is customer. This book focuses on two most important dimension of customer specific study, these are behavioural and relationship aspects. Being the most mysterious aspect of the business, customers need to be explored. This study of customer behaviour subsequently helps in determining how and what are the essential for retaining and building a lasting relationship with these customers.
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