Consumer Behaviour / Suja R.Nair.

By:

Nair Suja R

Material type: Text

TextPublication details: Mumbai. Himalaya publishing house. 2011.Edition: 1st ed. 2011Description: 160 p . ; hardbound 18x23cmISBN:

978-93-5024-700-6

DDC classification:

23 658.8342 NAI

Contents:

1.Consumer behaviour-An introduction 2.Personality, self-concept and lifestyle psychographics of consumers 3.Consumer motivation 4.Consumer perception and attitude 5.Reference group and family influence 6.Consumer decision-making 7.Consumer-buyer behaviour models 8.Industrial or organisational buying behaviour 9.A customer relationship management 10.Consumer protection in India

Summary: This comprehensive textbook "consumer behaviour" is as per the lucknow university syllabus. This text has been organised into nine chapters covering various facets of consumer behaviour.The various chapters examine the individual factors affecting consumer behaviour, the group factors influences, the various consumer behaviour models, the industrial buying behaviour and customers relationship management.The language used throughout the book is simple and can be easily comprehended by the students.The textual matter and conceptual facts are supported by real Indian examples,to make the text more interesting.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	658.8342 NAI (Browse shelf(Opens below))	Available		7992

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1.Consumer behaviour-An introduction
2.Personality, self-concept and lifestyle psychographics of consumers
3.Consumer motivation
4.Consumer perception and attitude
5.Reference group and family influence
6.Consumer decision-making
7.Consumer-buyer behaviour models
8.Industrial or organisational buying behaviour
9.A customer relationship management
10.Consumer protection in India

This comprehensive textbook "consumer behaviour" is as per the lucknow university syllabus. This text has been organised into nine chapters covering various facets of consumer behaviour.The various chapters examine the individual factors affecting consumer behaviour, the group factors influences, the various consumer behaviour models, the industrial buying behaviour and customers relationship management.The language used throughout the book is simple and can be easily comprehended by the students.The textual matter and conceptual facts are supported by real Indian examples,to make the text more interesting.

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