Kotler on marketing : How to create, win and dominate markets / Philip Kotler.
Material type:
TextPublication details: UK. The free Press; 2001.Edition: 2001Description: 255 p . ; softbound 16x18cmISBN: - 978-0-6848-6047-3
- 23 658.87 KOT
Contents:
Part one: Strategic marketing
Part two : Tactical Marketing
Part three: Administrative Marketing
Part Four: Transformational marketing
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Tetso College Library Commerce & Management | Non-fiction | 658.87 KOT (Browse shelf(Opens below)) | Available | 8204 |
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| 658.85 KES Sales Managements and Personal Selling: | 658.85 KES Sales Managements and Personal Selling: | 658.85 ZIG Secrets of Closing the Sale | 658.87 KOT Kotler on marketing : | 658.87 LEV Retailing management / | 658.87 LEV Retailing management / | 658.87 NEW Retailing : |
Part one: Strategic marketing
Part two : Tactical Marketing
Part three: Administrative Marketing
Part Four: Transformational marketing
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