Managerial Economics : Analysis, Problems and cases / Mehta P L

1.Meaning and Scope
2.Fundamental Concepts, Models and methods
3.Alternative Objectives of the firm
4.Theory of Consumer Choice
5.Demand Analysis
6.Elasticity of demand and demand estimation
7.Demand Forcasting-An Introduction
8.Methods of Demand Forecasting
9.Advertising and Demand
10.Supply and Production Decisions
11.Cost of Production
12.Inventory Cost Management
13.Theory of pricing-Perfect Competetion and Monopoly :The limiting cases
14.Theory of Pricing-Monopolistic Competition,Duopoly And Oligopoly
15.Pricing Practices and Strategies
16.Advanced topics in Pricing Theory
17.General Consideration in pricing and price forecasting
18.Factor markets and factor prices
19.Profit-theory and measurement
20.Profit:policy, planning,control and forecasting
21.Capital Budgeting:Evaluating capital projects
22.Capital Budgeting:cost of capital
23.Risk and project Analysis
24.National Income and Business cycle
25.The Role of Government in market economy
26.Government and business:An Analysis of economic policy-An Indian Case
27.Public Sector Decisions
28.International Trade And International Finance
29.Economic Decision In Multinational Setting
30.Linear Programming and Optimising Production
31.Input-output Analysis And business forecasting
32.Game Theory and Strategic Decision Making

By integrating economic theory with the business practice,the book aims at providing a unifying framework for managerial decision-making.It explains economic tools and techniques with the help of simple examples from real business situations.