A practical guide to optimizing the customer experience : Service Design for Business / Ben Reason , Lavrans Lovlie, Melvin Brand Flu.
Material type:
TextPublication details: New Jersey. Wiley. 2016.Edition: 2016Description: 189 p . ; softbound 15x23cmISBN: - 978-81-265-6006-6
- 23 658.3152 REA
Contents:
1.Why service design
2.Foundations:Three critical factors in service design
3.The customer story:Understanding customer better provides the basis for customer-driven service improvement and innovation
4.Business Impact:Designing a service around customers needs provides a new way to Address age-old business challenges
5.Organizational Challenge:Using customer centricity to move your organization forward
6.Tools.
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Tetso College Library Commerce & Management | 658.3152 REA (Browse shelf(Opens below)) | Available | 8472 |
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1.Why service design
2.Foundations:Three critical factors in service design
3.The customer story:Understanding customer better provides the basis for customer-driven service improvement and innovation
4.Business Impact:Designing a service around customers needs provides a new way to Address age-old business challenges
5.Organizational Challenge:Using customer centricity to move your organization forward
6.Tools.
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