Smart Business : What Alibaba's Success reveals about the future of strategy / Ming Zeng.
Material type:
- 978-1-63369-329-6
- 23 658.872 ZEN
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658.872 SHI E- Commerce / | 658.872 SHI E- Commerce / | 658.872 TRE Facebook Marketing / | 658.872 ZEN Smart Business : | 658.913345 BHA Co-operation management & Rural development / | 659.1 BAT Advertising Management / | 659.1 BAT Advertising Management / |
Part One
ALIBABA
The Emergence of a Smart Business
1.The new forces of value creation
2.Network Coordination
How Interconnected players change the game
3.Data Intelligence
How machine learning uses data to make business smart
Part Two
HOW SMART BUSINESS COMPETE
strategic principles
4.Automating decisions
how to strategically leverage machine learning
5.The Customer-to-business model
how to build a feedback loop
6.Positioning
How to create value in a network
Part Three
HOW SMART BUSINESS RUN
Organizational Implications
7.Self-tuning
How to make strategic processes smart
8.From managing to enabling
how to retool the organization
9.The future of smart business
what it means for you
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