Frenemies : The Epic disruption of the Advertising Industrty (and why this matters)/ Ken Auletta.
Material type:
TextPublication details: London. Harper collins. 2018.Edition: 2018Description: 360 . p ; softbound 15x23cmISBN: - 978-0-00-829699-5
- 23 659.104 AUL
Contents:
1.The "perfect storm"
2."Change sucks"
3.Good-bye, Don draper
4.The matchmaker
5.Anxious clients
6."Same height as napoleon"
7.Frenemies
8.The rise of media Agencies
9.The privacy Time bomb
10.The consumer as frenemy
11.Can old media be new?
12.More frenemies
13.Marketing Yak-Yaks and mounting fear
14.The client jury reaches its verdict
15.Cannes takes center stage
16.Mad men to math men
17.Dinosaurs or cockroaches?
18.Goodbye old advertising axioms
19.No Rearview mirror
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Tetso College Library Commerce & Management | Non-fiction | 659.104 AUL (Browse shelf(Opens below)) | Available | 8969 |
Browsing Tetso College Library shelves, Shelving location: Commerce & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| 659.1 RAT Advertising Management / | 659.1 RIE Positioning:The Battle for your mind / | 659.1019 RAI Exploring customer Dynamics : | 659.104 AUL Frenemies : | 659.109 AIT Cutting Edge Advertising / | 659.10954 GUP Advertising in India : | 659.2 BIA Practical Public Relations:/ |
1.The "perfect storm"
2."Change sucks"
3.Good-bye, Don draper
4.The matchmaker
5.Anxious clients
6."Same height as napoleon"
7.Frenemies
8.The rise of media Agencies
9.The privacy Time bomb
10.The consumer as frenemy
11.Can old media be new?
12.More frenemies
13.Marketing Yak-Yaks and mounting fear
14.The client jury reaches its verdict
15.Cannes takes center stage
16.Mad men to math men
17.Dinosaurs or cockroaches?
18.Goodbye old advertising axioms
19.No Rearview mirror
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