The end of advertising : why it has to die and the creative resurrection to come / Essex Andrew
Material type:
TextPublication details: New york Spiegel & GrauDescription: 220 p . ; softbound 13*19 cmISBN: - 978-0-399-58851-8
- 659.1 ESS
Contents:
the beginning of the end, floating soap, snake oil and smack, the future of advertising
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Tetso College Library Science and Technology | Non-fiction | 659.1 ESS (Browse shelf(Opens below)) | Available | 9184 |
Browsing Tetso College Library shelves, Shelving location: Science and Technology, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| 658.453 GRE Memos From the Chairman | 658.8 DES Anyone can Learn Market Profile Better Trading Decisions Reduce Mistakes Increase Profitability | 658.872 CHA E-Commerce An Indian Perspective | 659.1 ESS The end of advertising : | 659.2 WIL Public Relations: Strategies and Tactics/ | 659.20954 RED Effective Public Relations and Media Strategy:/ | 669.0954 MIS Ancient Indian Metallurgy: Theory and Practice/ |
the beginning of the end, floating soap, snake oil and smack, the future of advertising
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