Advertising Management:Concepts and cases:/ Manendra Mohan English

By:

Mohan Manendra

Material type: Text

TextPublication details: New Delhi: Tata McGraw Hill education, 1989.Description: vii,415p. softbound 19x24cmISBN:

978-0-07-451780-2

DDC classification:

23 659.1 MOH

Contents:

1.Advertising - its purpose and function 2.Economic and Social Implication of advertising 3.Advertising in marketing mix 4.Advertising Process 5.Advertising strategy planning and organisation .....................

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Holdings
Item type	Current library	Collection	Call number	Status	Date due
Books	Tetso College Library Mass Communication	Non-fiction	659.1 MOH (Browse shelf(Opens below))	Available

1.Advertising - its purpose and function
2.Economic and Social Implication of advertising
3.Advertising in marketing mix
4.Advertising Process
5.Advertising strategy planning and organisation
.....................

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