Media Management Saroj Kr. Mishra English
Material type:
TextPublication details: Delhi GS Publishers Distributotrs 2022Description: vii-300 p. hard bound 14.3*22.5 cmISBN: - 978-93-86048-95-0
- 23 302.23 MIS
Contents:
1. Introduction
2.Planning Management in Corporate Media
3. Transitions and the Mass Media
4. Constructing the Audience and Media Management
5. Advertisers' Media Selection
6. Online Media and Public Relations
7. Newspaper Media Advertising Management
8. Media Representations
9. News Coverage
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Tetso College Library Mass Communication | Non-fiction | 302.23 MIS (Browse shelf(Opens below)) | Available | 11374 |
Browsing Tetso College Library shelves, Shelving location: Mass Communication, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| 302.23 MCQ Mcquail's Mass Communication Theory | 302.23 MCQ McQuail's Media & Mass Communication theory:/ | 302.23 MCQ McQuail's Media & Mass Communication theory:/ | 302.23 MIS Media Management | 302.23 NAR Development Communication: Theory and Pratice/ | 302.23 ROG Communication Technology: The New Media Society/ | 302.23 SMI handbook of visual communication: Theory,Methods,and Media/ |
1. Introduction
2.Planning Management in Corporate Media
3. Transitions and the Mass Media
4. Constructing the Audience and Media Management
5. Advertisers' Media Selection
6. Online Media and Public Relations
7. Newspaper Media Advertising Management
8. Media Representations
9. News Coverage
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