Advertising Management Alok Bajpaye english

By:

Bajpaye Alok

Material type: Text

TextPublication details: Delhi Authorspress 2006Description: v-232 p. Hard Bound 14.4*22.4 cmISBN:

81-7273-338-0

DDC classification:

23 659.1 BAJ

Contents:

1. Introduction 2. Advertising Campaign 3. Media Management for Advertising 4.Advertising and Public Relation Services 5. Advertising Planning 6. Research Management for Advertising 7. Advertising and Marketing 8. Responsibility for advertising Management 9. Budget Making and Managing 10. How Advertising Wotks 11. Organising for advertising and Promotion 12. Internet Advertising Formats and Effects

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Mass Communication	Non-fiction	659.1 BAJ (Browse shelf(Opens below))	Available		11894
Books	Tetso College Library Mass Communication	Non-fiction	659.1 BAJ (Browse shelf(Opens below))	Available		11372

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1. Introduction
2. Advertising Campaign
3. Media Management for Advertising
4.Advertising and Public Relation Services
5. Advertising Planning
6. Research Management for Advertising
7. Advertising and Marketing
8. Responsibility for advertising Management
9. Budget Making and Managing
10. How Advertising Wotks
11. Organising for advertising and Promotion
12. Internet Advertising Formats and Effects

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