Social Psychology of Consumer Behavior/ Michaela Wanke English

By:

Wanke, Michaela

Material type: Text

TextPublication details: New York Psychology Press, Tylor and Francis Group 2015Description: ix,396p; Soft bound 22x14cmISBN:

978-1-138-88294-2

DDC classification:

23 658.8342 WAN

Contents:

Section I. Introduction: A Tale of Two Disciplines Section II. The Construal of Consumer Judgment and Decisions Section III. Affective and Cognitive Feelings in Consumer Judgment Section IV. Social and Media Influences on Judgment and Behavior Section V. Goals and Self-Regulation ........

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Item type	Current library	Collection	Call number	Status	Barcode
Books	Tetso College Library Reference	Non-fiction	658.8342 WAN (Browse shelf(Opens below))	Not For Loan	14888
Books	Tetso College Library Reference	Non-fiction	658.8342 WAN (Browse shelf(Opens below))	Not For Loan	11872

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Section I. Introduction: A Tale of Two Disciplines
Section II. The Construal of Consumer Judgment and Decisions
Section III. Affective and Cognitive Feelings in Consumer Judgment
Section IV. Social and Media Influences on Judgment and Behavior
Section V. Goals and Self-Regulation
........

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