The 22 Immutable Laws of Branding:/ AL Ries and Laura Ries
Material type:
TextPublication details: London: Profile books, 1998.Description: viii, 179p. softbound 12*19 cmISBN: - 978-1-8619-7605
- 23 658.8 RIE
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Tetso College Library Children's Books | Non-fiction | 658.8 RIE (Browse shelf(Opens below)) | Available | 13535 | ||
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Tetso College Library Commerce & Management | Non-fiction | 658.8 RIE (Browse shelf(Opens below)) | Available | 13424 |
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| 379.263092 BRI I Am Ruby Bridges: How one six-year-old Girl's march to school change the world/ | 636.7 FIS Think Dog: The Bestselling Guide to Canine Psychology | 650.13 GLA Revenge of the Tipping Point:/ | 658.8 RIE The 22 Immutable Laws of Branding:/ | 752 RAG The Great Artists: Kahlo/ | 754 VIN The Great Artists; Da Vinci/ | 757 PIC The Great Artists: Picasso/ |
1. The law of expansion
2. The law of contraction
3. The law of publicity
4. The law of advertising
5. The law of the word
6. The law of credentials
7. The law of quality
8. The law of the category
9. The law of the name
10. The law of extensions
11, The law of fellowship
12. The law of generic
13. The law of company
14. The law of Subbrands
15. The law of siblings
16. The law of shape
17. The law of color
18. The law of borders
19. The law of consistency
20. The law of change
21. The law of morality
22. The law of singularity
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