TY  - BOOK
AU  - Knight, Phil.
TI  - Shoe Dog: : A Memoir by the Creator of Nike
SN  - 9781471146718
U1  - 338.768876092 23
PY  - 2016///
CY  - London
PB  - Simon & Schuster
N1  - X
N2  - Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost, Knight grossed $8000 that first year, 1963. Today, Nike's annual sales top $30 billion. In this age of start-ups, Knight's Nike is the gold standard, and its swoosh is instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that's surprising, humble, unfiltered, funny and beautiful crafted, he tells his story at last.
Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors and hostile bankers- as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike. Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything
ER  -