TY  - BOOK
AU  - Levy,Michael
AU  - Weitz,Barton A.
AU  - Grewal,Dhruv
TI  - Retailing management
SN  - 9780071284240
U1  - 658.87 23
CY  - New York
PB  - McGraw Hill
KW  - Retail trade
KW  - Management
N1  - Section I- The World of Retailing:
1. Introduction to the world of Retailing;
2. Types of Retailers;
3. Multichannel Retailing;
4. Customer Buying Behavior;
Section II- Retailing Strategy:
5. Retail Market Strategy;
6. Financial Strategy;
7. Retail Location;
8. Retail Site Location;
9. Human Resource Management;
10. Information Systems and Supply Chain Management;
11. Customer Relationship Management;
Section III- Merchandise Management:
12. Managing Merchandise Assortments;
13. Merchandise Planning System;
14. Buying Merchandise;
15. Retail Pricing;
16. Retail Communication Mix;
Section IV- Store Management:
17. Managing the Store;
18. Store Layout, Design, and Visual Merchandise;
19. Customer Service
ER  -