TY  - BOOK
AU  - Chunawalla,S.A.
TI  - Advertising,Sale And Promotion Management
SN  - 9789352028863
U1  - 659.1 23
PY  - 2016///
CY  - New Delhi
PB  - Himalaya Publishing House
N1  -                      Contents
1 . Basic concept of promotion and communication 
2 . Fundamentals of Advertising 
3 . Advertising as a Career 
4 . Advertising Research 
5 . marketing and Advertising Planning
6 . Advertising Agency 
7 . Market Analysis: Segmentation and targeting 
8 . Creativity, Creative Strategy and Copywriting
9 . Art Direction 
10 . Media Planning 
11 . Print Media 
12 . Electronic Media: TV-the new Golden Goose
13 . Electronic Media: Radio
14 . Outdoor and Transit Media 
15 . Media of the new Millennium-internet 
16 . Adverting Regulation 
17 . Word-of-Mouth Advertising 
18 . Direct marketing 
19 . Sale promotion 
20 . Public Relation 
21 . Nature and Scope of Management 
22 . Sale Management, Personal Selling and Salesmanship
23 . Personal Selling Objective 
24 . Personal Selling Strategy 
25 . The job of Sale Manager 
26 . Sale Organisation
27 . Personal Management in the Selling Field 
28 . Recruiting Sales Personal
29 . Selecting Sale Personal 
30. . Sales Training 
31 . Execution and Evaluation of Sale Training  Program
32 . Motivation and Morale of Salesperson
33 . Compensation Sale Person   
34 . Management of Sale Expense
35 . Sales Meeting and sale Contest 
36 . .Controlling Salespeople -Evaluation and Supervision 
37 . Sales Budet
38 . Sales Quota 
39 . Sales Territories
40 . Sales Control and cost analysis 



N2  - X
ER  -