TY  - BOOK
AU  - Pradhan, Swapna.
TI  - Retailing Management: Text and Cases 
SN  - 9789385965043
U1  - 658.87 23
PY  - 2017///
CY  - Chennai
PB  - McGraw Hill Education
N1  - Section I- Introduction:
1. An Overview of Retail;
2. Retail Formats and Theories of Retail Development;
3. Retail in India;
4. Retail in Key Regions of the World;
Section II- Strategy and Planning:
5. Understanding the Retail Consumer;
6. Retail Strategy;
7. Store site Selection;
8. Methods of Retail Expansion;
Section III- Merchandise Management:
9. Basics of Retail Merchandising;
10. The Process of Merchandise Planning;
11. The Process of Merchandise Procurement;
12. Retail Pricing and Evaluating Merchandise Performance;
13. The Development of Private Labels;
14. Category Management;
Section IV- Managing Retail:
15. Human Resource Management in Retail- a Strategic Tool;
16. Retail Store Operations;
17. The Legal and Ethical Aspects of the Retail Business;
18. Store Design, Layout and Visual Merchandising;
Section 5- Creating and Sustaining Value;
19. Managing Retail Infrastructure;
20. Supply Chain Management;
21. Understanding Retain Viability;
22. retail Marketing and Branding;
23. Servicing the Retail Customer;
24. Role of Technology in Retail;
25. Changing Facets of Retail.
CASE:
Case 1: NANZ- A Lesson to Learn From;
Case 2: Lessons in Indian Retailing;
Case 3: Big Bazaar- The Route to the Indian Mass Market;
Case 4: Gili- The Marking of a Supper Market;
Case 5. McDonald's: Made for India;
Case 6: A 360' Approach to Time;
Case 7: Shoppers Stop- Building A Retail Brand;
Case 8: Wooing The Indian Luxury Consumer;
Case 9: Category Management for Cosmetics;
Case 10: 3 Starbucks: Recreating The Experience;
Case 11: Kmart- What went Wrong;
Case 12: The IKEA Way;
Case 13: Wal-Mart: Smiling Around the World;
Case 14: Tesco: Fresh but not Easy;
Case 15: Food and Thought?
COMPANY INDEX....
INDEX
ER  -