TY  - BOOK
AU  - Chunawalla, S.A
TI  - Compendium of Brand Management
SN  - 9789351424451
U1  - 658.827 23
PY  - 2013///
CY  - New Delhi
PB  - Himalaya Publishing House
N1  - 1.Business in the business of brands;
2. Brand names;
3. Brand planning;
4. Brands and consumer psychology;
5. Brand's life script;
6. Brand value;
7. Managing Brand system and Brand roles;
8. Commodization of Brands  and keeping Brand alive;
9. Anti-Brand thinking;
10. Brand extensions;
11. Brand influence and loyalty;
12. Protecting a Brand;
13. Brand image;
14. Brand identity;
15. Brand personality;
16. Brand positioning;
17. Brand culture and Brand rituals;
18. Brand equality;
19.Brand building;
20. Service Brand;
21. Experiential Brands;
22. Types of Brand;
23. Products and v failures;
24. Marketing organisation;
25. Reality environment of Brand;
26. Case studies
ER  -