TY  - BOOK
AU  - Cherunilam Francis
TI  - International Marketing
SN  - 978-93-5202-986-0
U1  - 658.8 23
PY  - 2015///
CY  - Mumbai.
PB  - Himalaya Publishing House
N1  - 1. International marketing: An introduction
2. International marketing environment
3. MNCs and international Business
4. International marketing intelligence
5. Market selection
6. Market entry strategies
7. International Organisation
8. Market coverage strategies
9. International product decisions
10. International pricing
11. International distribution
12. International promotion
13. Export finance
14. Export risk insurance
15. Quality control and pre-shipment inspection
16. Trade in services
17. Technological developments and international marketing
18. International negotiations
19. Trade policy and regulation of India
20. Export promotion
21. Trade and BoP of India
22. Export procedures and documents
23. Some issues in international Business
N2  - The discipline of international marketing is gaining more and more importance with the advancing universal liberalisation and the concomitant globalisation. This book, acclaimed for its succinct treatment of the subject and lucid style, provides a comprehensive picture of the various aspects and dimensions of and trends in international marketing with an Indian perspectives
ER  -